Deliver an authentic brand experience
We are transforming our brand to support our organizational change and to bring the business strategy to life. It helps to pave the way for B. Braun to be successful when entering new business areas and to actively shape the future of health care.

Brand strategy
Hold on to what drives us
We protect and improve the health of people around the world.
The following two principles make this tangible and trustworthy in our brand.

Humanity
Bring out the human side
B. Braun has always been a human-centered brand. Sharing Expertise remains essential to our brand’s DNA and conveys our approach of being a true partner. Based on strong values, the principle of humanity is a solid pillar of success.

Technology
Emphasize technological progress
With this pioneering spirit, B. Braun has shaped health care. Our commitment to innovation and the power of technology paves the way to a more digital and progressive future.

Unite the two principles
Deliver a customer-oriented experience
As a true partner, we enhance lives by developing smart solutions.
We set standards based on deep understanding and know-how.
With these strengths and the power of technology

we continue to drive advancements in health care.

Extended Brand Guide
Discover our brand in its full extent
Our extended B. Braun Brand Guide provides details about our self-understanding, brand strategy and brand design. It also offers you useful templates. As an employee, you can simply log in with your mail address and Windows password. As an external partner please use the registration form.

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