Hitech BPO articles

Data decay is one of the biggest challenges faced by B2B businesses today and therefore they must focus on data hygiene best practices. Data of B2B marketplaces decay at a rate of 70.3% per year leading to huge revenue losses. Dirty data can ruin your B2B platform business due to ineffective targeting and poor customer experience.

There are multiple ways in which dirty data manifests in your system. Poorly managed data can lead to inaccurate, obsolete, duplicate, unclean, and inconsist