Vision

Hustler’s mission is to design and build world-class equipment that rewards customers bottom-line and simplifies everyday life.

We insist on understanding farmers’ needs better than anyone else, investing in our people to create an inspiring team that raises the bar in outstanding service to every single customer.

At Hustler, we combine a love for machines with creativity, an understanding of farming, and a passion for discovering better ways to do everyday tasks.

Global Company

Hustler has grown its business on global demand, by staying at the forefront of an industry where technological developments are constantly emerging and discerning buyers are seeking to improve their efficiencies.

Much of the testing and trialing of new equipment is carried out by end-users in the field, and around the world to ensure that Hustler products meet the demands of a global market.

Foundations

Hustler has stood the test of time, founded in 1961 on the same principals that govern everything we do today.

“World class company providing state-of-the-art equipment enabling livestock to thrive in healthier, timely feeding conditions delivering significant reductions in waste, enabling clients to bank greater profits and lead a happier life”

World’s Best
Innovation
Integrity
Accountability
Passion
Team

Why Hustler

Hustler has been designing and building farm equipment since 1961. We combine a love for machines with creativity, an understanding of farming, and a passion for discovering better ways to do everyday tasks.

Our head office location in one of New Zealand’s key agricultural regions keeps us in touch with the requirements of some of the world’s best farmers. We listen, we observe, and we challenge the status quo to develop products that meet the evolving needs of agriculture. Industry-leading technology ensures meticulous manufacturing standards.

All new Hustler products undergo a grueling test programme, When they survive we stand behind them with our two-year warranty and our global dealer network.

Robertson Manufacturing articles

Saving on back pain and down time with the hustler sl360x