Our Vision and Philosophy

Our foundation in Germany in 1994 was driven by the vision of innovative, high-quality intimate care and sexual wellness products that promote the pleasure and enjoyment of sexuality, are harmless to health, offer consumers unprecedented benefits, do not pollute the environment – and also offers business partners the opportunity to make their assortment range more attractive.

JOYDIVISION stands for a carefree approach to the topic of sexuality. Our passion lies in the development and production of high-quality products that are perfectly tailored to the needs of consumers. At the same time, our corporate culture characterized by innovation is important to us. For example, JOYDIVISION recognized emerging lifestyle and ecological trends at an early stage and expanded – by conviction – our product portfolio accordingly.

Our mission is to help people experience more sensuality and joy. We want to encourage people to increasing their quality of life in conjunction with their health promotion to playfully deal with their bodies and those of their partners.

Our Products

JOYDIVISION products are very famous, who have been used hundreds of millions of times around the world! The target group starts from the age of 18 up to old age.

The extensive JOYDIVISION product range comprises more than 250 branded intimate care and sexual wellness products, which are successfully sold in more than 70 countries worldwide. In addition to lubricants, our range includes hygiene articles, massage products as well as sexual health supplements and intimate cosmetics.

Suitable for every distribution channel – such as drugstores, pharmacies, health and lifestyle retailers, online retailers – around the world.

Our Quality

To ensure the highest quality, our JOYDIVISION products are only made from the best quality ingredients and materials.

For JOYDIVISION, it goes without saying our work is based referring to DIN EN ISO 13485 and GMP for its medical products, cosmetics, food supplements, consumables etc.

All our products have been extensively tested before being placed on the market (dermatological-clinical skin compatibility, biocompatibility, condom compatibility, usability, suitability for use, etc.).

In addition, our products are continuously under quality control by our QM department for compliance with specifications, microbiological safety, etc.).

Our Innovations

As a multiple inventor with numerous patents and other IP rights, JOYDIVISION has made a name for itself with these innovations, among others:

The world`s first 100 % natural and only CO₂-free lubricant (BIOglide)
Europe`s popular lubricant brand (AQUAglide)
World market leadership in stringless tampons (Soft-Tampons)
The German leadership in sexual preparations (PENISEX, CLITORISEX, EROpharm)
The world`s safest love toy disinfectant spray (clean´n´safe) – which works effectively against microorganisms and viruses

Our Team

At JOYDIVISION we are sexual wellness experts on a mission to create aesthetically pleasing and tastefully designed products which bring pleasure to even previously hesitant people. We built our company to offer a range of innovative products, enabling men, women and couples to be playful with their own bodies. Our values guide us every day and benefit both business partners and consumers.

Our social and environmental Engagement

JOYDIVISION has always attached great importance to social and environmental commitment. Since 1995 JOYDIVISION has been an official supporting member of the AIDSHILFE of UNICEF and TERRE DES HOMMES and is involved in the creation of jobs and training places.

Our secret

The secret of the great success of JOYDIVISION is the innovative quality products perfectly adapted to the needs of the consumers, permanent innovations and our boundless commitment. All these measures together with a good price-performance ratio form the basis for high customer satisfaction.

Your advantages as distributors/retailers

Well-known, popular, safe, million-times proven strong-selling brand products for good sales and satisfied customers
Direct purchase from the manufacturer in Germany alternative from your national distributor
First-hand sales and marketing support (even if you do not buy directly from JOYDIVISION)
First-hand product advice and training (even if you do not buy directly from JOYDIVISION)

AQUAglide Manual