The original business plan for Curas was created in 2002 – 2003, by the founder of Curas:

A decade of international medical devices business experience, various board responsibilities, academic credentials from a leading European business school and a unique background of Asian, American and European medical business insight and understanding; formed the early stages of ‘shaping up’ what today makes up Curas international business.

After the completion of the initial business model, external scrutiny and review, followed 2005 where Curas Ltd. was incorporated in Great Britain.

Curas soon after commenced operations into Asia Pacific because of the growing importance of the region. The creation of the administrative platform in Penang, Malaysia, became an important landmark for the young company.

Throughout, our important Curas brand was created and further developed by a team of highly respected international external marketing and branding experts; who – successfully - delivered what today is our name, logo & brand. From Denmark, a country known for excellence in design; they managed to give us our identity; an identity which sends out the signals of quality and reliability, ambition and trust.

The Curas brand was since validated by marketing experts in several European countries and finally chosen for its superior, but careful, brand statement.

Curas - Shoe Covers