Perfumery and Cosmetics Packaging Machines for Cosmetics Packaging - Commercial
From bottles to tubes, and from perfumes to personal care products, companies in the sector and field of perfumery, cosmetics, and personal care always tend to attach great importance to their product`s packaging - they must be bright, catchy, luxury, appealing and neat, to convey quirkiness, trendiness and other valued qualities, and sometimes they would even design unique packaging styles - tuck and tongue cartons, neck-through box packing, inner securing tab...
As Davood Jafari and Nima Asadian, researchers at the Islamic Azad University suggested, packaging is one of the most critical factors in an increasingly competitive market to influence consumer`s decisions of purchase. This will also contribute to the value of a brand and leave recognition among potential buyers. [1]
In this article, we talk about packaging in the cosmetics and personal care industry, to see how packaging affects consumers` purchase decisions and how ELTTER Packaging Machinery`s packaging solutions can get them covered and solved.
Special Carton and Box Design
Beauty is the phenomenon of the experience of pleasure, through the perception of balance and proportion of stimulus [2], so as to how packaging design affects consumers` decision to purchase.
While some may argue that the first view a consumer looks for when choosing cosmetics and personal care products on the shelf is the color, the foundational factor also to pay attention to is the carton design, on the basis of which images, information, blocks and lines, logos of the brand are displayed.
Some companies would apply an open window, cover by clear plastic to offer a view of the product inside. This is an ideal choice for displaying cosmetics products. While in some other cases, marketing will design a conspicuous, distinct, and unique carton box design.
De Xandra, the Malaysian cosmetics brand of perfume products, designed the carton for their perfume packaging of typical shape and style. Such packaging makes it the most special one on the market. See how our cartoning machine packs perfume bottles by De`Xandra.